Be EFKTIV at Value Added Tasks and Efficiency Will Follow
Our Philosophy
Efficiency is often praised because it looks productive. Tasks are completed quickly, calendars are full, and output appears constant. The problem is that efficiency is neutral. It simply measures how well something is done, not whether it should be done at all. An organization can become exceptionally efficient at work that does not move the business forward. When that happens, effort increases while progress stalls, and leadership begins to confuse motion with value.
This is why effectiveness matters more than efficiency. Effectiveness asks a different question: does this work materially improve outcomes that matter to the organization? When teams are effective, fewer things are worked on, decisions are clearer, and completion matters more than activity. Effective organizations understand which tasks create leverage and which merely consume energy. They choose focus over volume, and they design their operating system to reinforce that choice.
In many companies, operational strain begins when efficiency is applied indiscriminately. Teams are encouraged to move faster without clarity on priorities, so they accelerate in multiple directions at once. Processes are optimized before it is clear whether the process itself is worth preserving. Leaders demand urgency without first ensuring that effort is aligned to outcomes. The result is an organization that works very hard while feeling increasingly out of control.
Our Mission
EFKTIV exists to correct that imbalance. When efficiency is pursued in isolation, it amplifies waste. When effectiveness comes first, efficiency follows naturally. The purpose of an operating system is not to make the organization faster at everything. It is to make the organization effective at the right things. EFKTIV is about restoring that order, so effort turns into value, and execution once again serves the business instead of consuming it. EFKTIV = Effective.